Understanding the Customer Journey decodes the customer journey and uncover the underlying motivations behind buying behavior. Through interactive modules, case studies, and practical exercises, participants will learn to identify key factors that influence customer choices, from psychological triggers to external market forces.
Read our conversation with Tom Thompson about this course.
This course is part of our 2026 Subscription Program.
key topics
MAPPING THE CUSTOMER JOURNEY: Analyze each stage of the customer journey to uncover key touchpoints and decision moments.
BEHAVIORAL INSIGHTS & DRIVERS: Learn psychological drivers to influence customer choices and boost engagement.
MEASURE & OPTIMIZE: Evaluate journey metrics to refine strategies and enhance customer experience.
ESSENTIALS OF TARGETED INTERACTIONS: Craft targeted messages at each stage to guide customer actions.
ON-DEMAND
LENGTH: ~4 Weeks
FORMAT: Self-paced
OFFICE HOURS: N/A
OFFERED: Available all year
PRICE
HAE Members $399
Non Members $499
Subscription Eligible
Does not include transaction fees. No refunds.
Who should TAKE THIS COURSE
ENTREPRENEURS & FOUNDERS
Why: Founders need to map and optimize the customer journey, enhance user experience, drive loyalty, and increase lifetime value.
GROWTH MARKETERS
Why: Marketers must understand each stage of the customer journey to create targeted campaigns that guide prospects seamlessly to conversion.
Customer Success & Experience Teams
Why: These teams need insights into the customer journey to proactively address pain points, improve satisfaction, and foster retention.
FEATURES
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Take this course at your own pace. With year-round access, you can revisit resources anytime and apply strategies right when you need them.
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A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.
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You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.
All subscription purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.