If you are a CPG entrepreneur, there is an alternative to crawling slowly toward scale and chasing unicorns in vain. It's called exponential growth, and it looks just like a quarter-pipe ramp at your local skate park. This growth curve has created some of the most iconic CPG brands of the modern era: Chobani, Kind, SkinnyPop, Vita Coco, and many more. In this Office Hours session, James Richardson will share highlights from his new book, based on years of research into the strategies, 4P patterns, and consumer behaviors that make exponential growth possible. If you want your brand to grow fast for the long-term, this session is a must.
Guest Interests
Consumer Packaged Goods (CPG) Entrepreneurs, Cultural Anthropology, Consumer Behavior
HAE Members: Free
Current Harvard Students: $5
General Admission: $10
About Our Guest
Dr. James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha. James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.
In order to attend HAE events, please join as either a Friend of HAE (free membership), Harvard Student (free membership), or become a Paid Member @ $49/year. Paid Membership is open to Harvard alumni, faculty, and staff. Student Membership is open to current Harvard students only.
Go to www.harvardae.org/join
For more information, email info@Harvardae.org