By invitation only.
Time is in ET.
Use AI to Boost Your Thought Leadership is designed for those who have previously participated in our Thought-leadership Writing Incubator program (TLWI).
During this three hour workshop, we’ll review concepts previously learned such as The Story Framing System. And, you’ll watch a live edit of one participant’s article. Additionally, we’ll do brainstorming, including freewriting, chartifying, mindmapping, getting interviewed, and list-making.
Course Benefits:
Refresh your thought-leadership writing skills
Experiment with AI for generating unique and original thought-leadership articles
Meet fellow TWLI participants and work with experienced journalists and AI experts to understand what generative AI is and how it can quickly improve your thought-leadership writing.
This is the second season of the TLWI Advanced course. For those who participated before, Some exercises may be repeated, but there will be lots of new ideas to explore. You’re encouraged to join again!.
To ensure a productive learning experience, please note the following requirements:
1. Attendance in Fall ’22, Winter ’23, Fall ‘23 and Winter ‘24 Thought-leadership Writing Incubator.
2. Availability to stay for the entire workshop from 11 AM to 2 PM ET, on March 16, 2024.
3. Draft Writing Material: Bring a draft article, speech, or opinion piece that you are currently working on. This will serve as the basis for our experimentation and discussions during the course. If you are part of the ongoing writing incubator, ensure that the draft you bring is NOT related to any articles you are currently writing within the incubator. You may choose previously published pieces for experimentation. This is to align with our agreement not to use AI on articles created within the current incubator.
4. Access to ChatGPT: Make certain you have access to either ChatGPT 3.4 (free ) or 4.0 (paid ). This is essential for the practical exercises and AI-powered discussions throughout the course.
5. Ability to record, and ability to generate a transcript from that recording within 5 minutes.
We will be generating ideas and getting them out of our heads, in some cases through interviews.
You need to have the following capability ready to go:
Step 1: Record yourself or your interview partner on any recording device (such as a mobile phone)
Step 2: Get that recording off of the device and into a transcription engine (example Descript)
Step 3: Transcribe the recording
All of this is possible in about 5 minutes if you’ve done it before. Please take time before our class to make sure you’re set up.
Example from Rhea’s process:
-Record me and/or my interview partner on an Olympus device
-Connect by cable to my machine
-Drag the audio file to Descript
-Initiate a transcript on Descript.
It does not really matter how you get the transcript, but please figure this out before the workshop. We don’t want to lose time with the technology side.
6. Commitment to a constructive learning environment and exploration of how AI can support thought-leadership writing.
I am very excited about this time we have to work together and all the ideas you will bring.
See you there! Rhea
Please note: AI is a practical tool for marketing copywriting. However, this course does not focus on marketing copywriting.
For those interested in more information regarding the requirements of this course, please email Stephanie @ info@harvardae.org.
About Rhea Wessel
Rhea is a writer and founder of The Institute for Thought Leadership. A former finance and tech journalist, she is now focused on training subject-matter experts in the language of story, as well as ideation and messaging for companies. As a journalist, she wrote for the Wall Street Journal, The New York Times and CFA Magazine. More recently in her work for companies, Rhea has written and edited thousands of stories about more than 30 industries. She has worked for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF and Siemens. Rhea is a graduate of Columbia University. Her book, “Write Like a Thought Leader,” was published in 2022.
About Marcus Nelson
Marcus is a seasoned brand storyteller who has immersed himself in the dynamic realm of AI-driven writing. As the founder of UserVoice and Addvocate, and the author of "How to Write a Book with ChatGPT," Marcus has left an indelible mark on tech giants like Salesforce, Facebook, Instagram, and Box.
In order to attend HarvardAE events, please join as either a: Full Member @ $55/year, Affiliate @ $250/year, Harvard Student @ $25/year, Lifetime Member @ $1,000, or a Friend of HarvardAE (free).
Paid Membership is open to Harvard alumni, faculty, and staff. Student Membership is open to current Harvard students only. Affiliate Membership is a non-Harvard membership open to qualified entrepreneurs and investors.
Go to www.harvardae.org/join
For more information, email info@Harvardae.org