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Using Frameworks to Fuel Your Growth: How Successful Thought Leaders Structure and Visualize Their Ideas to Stand Out
Back by popular demand, Peter Evans is joining us again, this time taking a deeper dive into the concept of “frameworks.” This proved to be a popular topic that he touched on in last year’s session “The 7 Secrets of Thought Leadership.”
Whether you are pitching to investors or partners, speaking to the media or attracting customers, you need more than just a compelling story. You need a structured approach - a visual framework that organizes your information and ideas in ways that help you explore insights, explain relationships and inspire your target audience.
Perhaps you are looking to explain a groundbreaking new technology. Or you need to outline a new business model or market opportunity. Frameworks can be that essential bridge between these complex ideas and actionable insights. Why? It's because as humans, we’re wired to process information through patterns and visuals. We hate cognitive load, and the research suggests our attention spans are declining. By tapping into the principles of neuroscience, frameworks become the “unlock code” that boosts market attention, curiosity and trust with your audience.
In this session you will learn:
The Benefits of Frameworks: Why frameworks are one of the best ways to appeal to both analytical and creative minds by blending visual and verbal elements.
What makes a great framework: We’ll show examples from a variety of organizations and thought leaders to help you understand them better.
How to design your own framework. Using the principles of neuroscience we'll show you how to logically organize complex information in ways that helps reduce cognitive load and activate new ways of thinking about the most complex ideas.
How AI can help you build a framework: We'll explore ways AI can help identify key relationships between data and insights. And where AI has limitations.
Join us to learn how you can unlock the potential of frameworks to elevate your thought leadership strategy.
HarvardAE Members: FREE
Non Members: $20
*Please note: Registration is not needed for our Thought Leadership Writing Incubator Winter ‘25 cohort
Using Frameworks to Fuel Your Growth is part of the Thought Leadership Writing Incubator in partnership with The Institute for Thought Leadership.
About Peter Evans
Peter is the Co-Founder and CEO of ExpertFile.com - an expert network used extensively by global news outlets to find credible expert sources on over 50,000 topics. A serial entrepreneur and pitch coach, he has advised over 300 startups and helped them raise over $500M in early-stage capital with acquisitions by companies including Google, Intel, SnapChat, H&R Block, and FLIR/Teledyne. His upcoming book “Show Your Smarts” focuses on how organizations, from startups to large institutions, can leverage thought leadership in new ways to build market reach, relationships, reputation, and revenue. His proven approach has helped clients such as the Cleveland Clinic, Carnegie Mellon University, DoubleClick/Google, and Glaxo while earning multiple CODiE, IABC, and SIIA Awards. His work has also been featured in HBR Online, Inc. Magazine, Journalism UK, Huffington Post, and PRWeek. Peter holds an MBA from Queen’s University and attended the Strategy & Innovation Executive Program at the MIT Sloan School of Management.
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