turning expertise into thought leadership

If you’re a seasoned professional or subject-matter expert with deep knowledge, passion, and expertise in your field but find it challenging to effectively share your ideas with a wider audience, then this course is right for you.

Motivated by the goal of becoming recognized thought leaders in their niche, our participants seek to shape industry trends and address significant societal and business challenges. Eager to share their insights and innovations​ but need guidance

Learn how to frame and present your ideas effectively​, by overcoming these common barriers:

Communication Challenges: Difficulty in simplifying complex ideas and presenting them in an engaging, narrative-driven format.
Visibility Issues: Despite expertise, you remain unseen and unheard in the broader market because of a lack in skills to promote your ideas effectively​.
Imposter Syndrome and Resistance: Struggle with self-doubt and resistance to change, which hinder your ability to take bold steps in your thought leadership journey​​.

Program Benefits
As a participant in our Thought-Leadership Writing Incubator, you will learn to:

  • Develop a clear and compelling thought-leadership niche.

  • Create and refine multiple drafts of thought-leadership articles.

  • Gain practical tools for framing your stories effectively.

  • Overcome barriers such as imposter syndrome and resistance.

  • Enhance your ability to communicate complex ideas in an accessible and engaging manner.

  • Network with peers and receive valuable feedback on your writing from diverse perspectives​​​.

Course Features

  • Live sessions: Learn from Rhea Wessel, and her team of coaches to fine tune your articles.

  • Price includes one one-hour session with your matched writing coach.

  • Access to Resources: Gain access to course materials and resources for up to one year.

  • Certificate of Completion: Optional upon meeting program requirements.

Application process and timing

  • Applications are accepted through Friday, September 20.

  • Up to 22 participants will be randomly selected on Monday, September 23.

  • Acceptance and payment is due by Friday, September 27.

  • If spots open, waiting list notifications will go out on Monday, September 30, with payment due by Friday, October 3, 2024.

    The course begins on Tuesday, October 8, 2024.

DATE
October 8

FORMAT
Virtual

DURATION
9 Weeks

TIME
3 Hours/Week

PRICE*
Members - $399
Non-Members - $499

With Certificate

Members - $499 Non-members - $649

*Does not include transaction fees.

ABOUT RHEA WESSEL

Rhea Wessel is a writer and founder and head of The Institute for Thought Leadership.

A former finance and tech journalist, she is now focused on training subject-matter experts in the language of story, as well as ideation and messaging for companies.

As a journalist, she wrote for the Wall Street Journal, The New York Times and CFA Magazine. More recently in her work for companies, Rhea has written and edited thousands of stories about more than 30 industries. She has worked for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF and Siemens. Rhea is a graduate of Columbia University. Her book, “Write Like a Thought Leader,” was published in 2022.